Oviedo High School
Oviedo High School
Project: OHS Senior Graduate T-Shirt Campaign
Services: Creative Direction • Apparel Design • Brand Experience
Project Overview
For Oviedo High School’s Class of 2026, I led the creative development, production, and distribution of more than 600 senior graduation T-shirts. The project combined creative design, project management, vendor coordination, quality control, and event execution to deliver a meaningful keepsake for graduating seniors.
My Role & Strategy
I managed the project from concept to delivery, developing the visual design, coordinating production, communicating with stakeholders and vendors, and overseeing quality control. I also planned and managed the distribution strategy around the senior breakfast event to ensure the campaign reached its audience effectively and contributed to a memorable student experience.
Digital Engagement & Communication Skills Demonstrated
- Creative content development and visual storytelling
- Campaign planning and execution
- Stakeholder and vendor coordination
- Project and timeline management
- Event engagement and experience design
- Brand consistency and quality control
Impact
The campaign successfully delivered 600+ custom-designed graduation shirts while creating a tangible point of connection between the school, students, and their shared Class of 2026 experience.
This project demonstrates my ability to take a creative concept, coordinate multiple moving parts, and execute an audience-focused engagement initiative from start to finish.
Marcus Pierre Clothing
Marcus Pierre Clothing
Apparel Creative Direction, E-Commerce Website Design & Development
Project: Marcus Pierre Clothing
Services: Website Design & Development • Creative Direction • Apparel Design • Brand Experience
Project Overview
Marcus Pierre Clothing is a fashion brand built around distinctive apparel and a strong visual identity. I was responsible for bringing the brand to life digitally through the design and development of the company’s website while also leading the creative direction for its apparel.
The Challenge
The goal was to create a digital experience that felt as intentional and distinctive as the clothing itself. The website needed to showcase the brand, present its apparel in a compelling way, and create a cohesive visual experience that connected the products with the overall identity of Marcus Pierre Clothing.
The Creative Approach
The approach centered on making the brand feel cohesive across every touchpoint. Rather than treating the website and apparel as separate projects, I approached both as parts of one larger brand experience.
The website was designed to give the clothing a strong digital presence while allowing the apparel itself to remain the focal point. The apparel designs were developed with the same attention to visual identity, consistency, and audience appeal.
The Impact
The result was a custom digital presence that gives Marcus Pierre Clothing a professional platform to showcase its brand and apparel.
By combining website design, web development, apparel design, and creative direction, I helped establish a unified brand experience that extends from the clothing itself to the digital space where customers discover and interact with the brand.
Skill Demonstrated
- Web Design & Development
- Creative Direction
- Apparel Design
- Brand Development
- Digital Experience Design
- Visual Communication
- Content Presentation
Roots of Brooklyn
No post ID provided.
DaleTalk
No post ID provided.